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About
Can you touch your toes?
I'm Sam Burkey, owner of SB Performance Coaching and the brain behind Unpack Yourself.
With 30 years of rugby behind me, I've put my body through a lot.
And as I've got older, that's changed the way I think about training.
I don't believe getting fitter and stronger should mean simply pushing harder, lifting heavier or trying to train like you did when you were 21. Training should help you move better, feel stronger and build a body that works for the life you want to live.
That's where Unpack Yourself came from.
And it's why I started by asking if you can touch your toes.
My coaching puts mobility and good movement at the foundation before we build strength, fitness and confidence around your individual goals.
Because you don't need to live in the gym to get results — and you certainly don't need to already be fit enough, strong enough or confident enough to start.
You just need somewhere to start.
That's what SB Performance Coaching is here for.
I'm Sam Burkey, owner of SB Performance Coaching and the brain behind Unpack Yourself.
With 30 years of rugby behind me, I've put my body through a lot.
And as I've got older, that's changed the way I think about training.
I don't believe getting fitter and stronger should mean simply pushing harder, lifting heavier or trying to train like you did when you were 21. Training should help you move better, feel stronger and build a body that works for the life you want to live.
That's where Unpack Yourself came from.
And it's why I started by asking if you can touch your toes.
My coaching puts mobility and good movement at the foundation before we build strength, fitness and confidence around your individual goals.
Because you don't need to live in the gym to get results — and you certainly don't need to already be fit enough, strong enough or confident enough to start.
You just need somewhere to start.
That's what SB Performance Coaching is here for.
Training Style
Structured & disciplined
Qualifications
- Level 3 Personal Training
Currently Studying
- Level 4 Strength and ConditioningExpected: September 2027
- Aggressive Dieting CoachExpected: December 2026
Specialities
Strength TrainingFlexibility & MobilityMixed/All-around

SB Performance Coaching